Crowdsourcing product ideas

Source of inspiration: Commonwealth Bank of Australia is giving its customers a say via a new site that uses crowdsourcing and a $10,000 prize to encourage people to submit and view ideas for new products and technologies the bank should offer. Among the ideas that have been posted so far: special "non automated" bank services for older customers, a home mortgage lottery, and a new web authentication method. This week, the idea of services for older consumers, gently referred to as "elderly people banking," was in first place. CBA's main site was up again this afternoon, following an outage early in the day.

#product #crowdsourcing

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